Optimize magazine carries 8 perspectives on rules the software industry has hidden behind for years- that need to be broken.
Let me suggest a few more that need to be challenged:
"Software SG&A has to be at least 40% of revenues"
"We have to work with software vendors and their revenue recognition constraints"
"Software TCO has to be at least 10X base software license cost"
"The Software store is only open 12 days a year "
"I bought a Porsche. I can only allow the Porsche dealer to maintain it"
"Life would be so boring without stupid pet tricks"
"Upgrades are like refueling in mid-air"
"The software industry can only afford 10% for R&D"
"When the software industry itself offshores, it does not save money"
"The software iron triangle cannot be melted"
I think my readers can add a few more...
