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Forrester Strikes Back...
...at bloggers. Well, not quite - but it has released a paper (sub required) which analyzes design aspects of several well read blogs
"Forrester evaluated the customer experience of 16 blogs written by executives of large US companies, corporate product and branding teams, newspaper journalists, and today's most popular professional bloggers. While product/brand teams fared best, not one blog passed our usability tests, and even the best blogs we looked at had major flaws. To encourage new users to become regular readers, blog owners should leverage existing Web design best practices that make content and functionality easy to find and consume and follow emerging blog guidelines that help users feel more comfortable participating in online conversations."
Good read ...
I just have one question of the author, Megan Burns - when you are going to start blogging so we can start participating with YOU in on-line conversations?
November 17, 2006 in Industry Commentary | Permalink