But what do it do?

While some are already moving on to Web 3.0, it sounds like a good time was had by all at the Web 2.0 Summit last week. But I believe O'Reilly and Batelle blew a major opportunity to help Web 2.0 adoption in the Enterprise.

The focus of the conference was on digital media and consumer markets - so yes, the VP of Marketing would have been interested in changing consumer patterns. Mary Meeker of Morgan Stanley had a nice presentation on changing digitial demographics.

But what does it mean to the VP of Sales, HR, Supply Chain, the CFO? Sure there were token Benioffs and Mickoses of the enterprise world at the Summit, but for the most part it was about consumer stuff. Corporate executives like to hear from peers, not just media, vendors and talking heads.  Fellow Irregular Dion Hinchcliffe launched Web 2.0 University at the conference and hopefully his focus will be the implications for the broader enterprise.

For now, it's just more fawning about GoWinEAppS - just more contemporary with wikis, blogs, podcasts.