Blogger relations at major vendors

James Governor writes about blogger relations at major vendors.

Unlike James, I am not as optimisitic the art of blogger relations is improving at most large vendors. They have gotten used to tame "elephant hunters" - why bother with a mob of Irregulars? There is a big difference between monitoring blog world and developing relations with it. And two folks who did understand the mystery of blogging and its influence  - Scoble at Microsoft and Jeff Nolan at SAP - have moved on to startups.

As I wrote last year here "When the Soviet Union broke up, it is said many diplomats did not know what to do with all the new countries that emerged. They wanted to keep dealing with Russia and saw the changed world from the old lens. The influence game is similarly changing. Deserves a fresher look."