Can there be too much innovation? This week as I wrote a column on innovation for sandhill.com and as I read this Phil Wainewright post about CIO skepticism about SaaS, I had that sinking feeling that we may have too much technology innovation chasing too few available dollars and too few attention cycles.
Web 2.0, Office 2.0, SaaS, SOA, Open Source, Third Party Maintenance, systems management innovations - just in the software space so many new products and vendors are screaming from CIO attention. Then there are mobility, sensor, VoIP, blades, utility computing, global delivery, BPO, project based outsourcing innovations...
All these children - how do we pamper them all? And when we do not give them attention, will they not pout and complain about how the parents just don't get it or are playing favorites? Is this the tech version of the remake of "Cheaper by the Dozen" with food fights and sibling rivalries?
The reality is with total IT budgets only growing 2 to 3% budgets and compliance budgets expanding rapidly in the last couple of years, funding for innovation has to come from squeezing utility spend (KTLO - keep the lights on)on incumbent outsourcing, software maintenance, hardware leases, telecom contracts etc.
So younger companies - do not just look at your peers as competition. Your biggest competition is the established vendors and their baked in budgets. IBM, HP, Verizon, ATT, Microsoft, EDS, Accenture, Oracle - just those 8 vendors soak up over $ 400 billion in annual technology spend And other younger players from other categories are your competitors too - both for the dollars, and in this day and age, attention....
Food foght time. Not in fun - but to feed the ever growing table.
"Collapse the supply and support chain"
Phil Wainewright reports on Tim Chou's presentation at SaaScon. Tim led Oracle's application hosting division — originally called Business OnLine, now Oracle OnDemand. He also authored The End of Software, and now lectures at Stanford University on SaaS.
Some of Tim's comments:
"On the vendor side, out of every dollar a customer pays, about 15c typically goes towards research and development. But how much of that is writing new software?Probably only 3c goes on new development. The rest of it is testing, back-porting releases, bug fixes, etc.
"Looking at the rest of that dollar, 25c goes on support. 40c is spent on sales and marketing. And most of that money is spent, says Chou, because vendors are "fundamentally disconnected from their customers." The challenge for vendors is to "collapse the supply and support chain."
"Customers are now asking, "What's the best method of compensating my sales people?" Not "What is the best platform to run your software on?" or "Should I go .Net or Java?"
""Development communities and networks that allow people to build new software are just on the horizon. I like to say to people today, software is free."There are 15 million programmers in the world, and their numbers are growing, especially in Asia,"
But what does he know. He is ex-Oracle -)
September 26, 2006 in Industry Commentary | Permalink | Comments (2) | TrackBack (0)