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"24% of Gen Yers read blogs"
so says Charlene Li of Forrester as she goes on to advise
"beware as this group can sniff insincerity out in a nanosecond."
but only 12% of Gen Xers (ages 27-40) and 7% of Young Boomers (ages 41-50) read blogs, and those are the folks who make most enterprise technology decisions.
Funny how they can sniff insincerity in a nanosecond in brochures, demos, ROI calculations...
September 14, 2006 in Industry Commentary | Permalink