My Trademark: SOW

CMP wants credit for Web 2.0. Gartner talks about SOA 2.0. Andrew McAfee at Harvard Business School takes credit for Enterprise 2.0 (he writes "I feel I'm entitled to define it")

I want to propose the ultimate mash-up - Service Oriented Web - SOW

Charlie Wood asks here why we talk about enterprise and consumer technologies as separate worlds.

Let's take the best of both worlds - the conversation and collaboration of web 2.0 and add in (some of) the control and compliance of SOA. And hopefully take out the costs of SOA. And add the nimbleness of web 2.0.

And remember as you SOW, so shall you reap. And if you think that is lame, just remember I feel I am entitled to define it.