NY Times interviews Lakshmi Narayanan, CEO of Cognizant.
He describes his Indian competition thus "Tata is very cost- and price-focused. Infosys tries to be very innovative. Wipro is seen as a research and development company because close to half their revenue is from working with telecom companies in chip design and software."
Now, he could have easily pointed to the comparison to the 3 chickens. But in my dealings with Cognizant, that is not their style. Modest, customer focused. Even though they have grown like a rocket.
