While we are on the issue of software SG&A being too expensive, I thought I would share this joke I received - inspired by Jack Nicholson in A Few Good Men
Salesperson:
"You want answers?"
Salesperson:
"You want answers?!"
Accountant:
"I want the truth!"
Salesperson:
"You can't handle the truth!!!"
Salesperson
(continuing): "Son, we live in a world that requires revenue. And that
revenue must be brought in by people with elite skills. Who's going to find it?
You? You, Mr. CPA? We have a greater responsibility than you can't possibly
fathom.
You
scoff at Sales and curse our lucrative incentives. You have that
luxury. You also have the luxury of not knowing what we know: that while the
cost of selling is excessive, it drives in revenue. Revenue you find all kinds
of excuses to try and defer. And my very existence, while grotesque and
incomprehensible to you, drives REVENUE! You don't want to know the truth
because deep down in places you don't talk about in board meetings... you want
me on that call. You NEED me on that call!
We
use words like psychological ROI, value matrix, VITO – learned from a life
spent negotiating opportunities (yes against that Deal Archtiect assXXXX). You learned ROI in Accounting 101! The sweat of our labor generates our vaporware. We make quota even without SuperBowl ads.
I
have neither the time nor inclination to explain myself to people who rise and
sleep under the very blanket of revenue I provide and then question the manner
in which I provide it. Don’t forget A comes way after S in SG&A. And the S in
Sarbanes-Oxley did not change a darn thing.
Accountant:
"Did you expense the private jet?"
Salesperson:
"I did the job I was hired to do."
Salesperson: "You're damn right I did!
Update: this post is finding its way through sales forces around the world. I just got an email from a UK Sales Director "...it is printed out and will go on our team board". He then gushed something I cannot print on this blog. Accountants of the world - brace yourselves for the Nicholson speech next time you question sales expenses. Look on the bright side - would you rather them use Jack's "Here's Johnny..." line?