Brian Phipps talks about underserved markets - the "last mile" opportunity in serving consumers.
Brian's post made me think of a big opportunity around consumer technology on every street in the US (and around the world). It's called featuritis - consumers with little idea how to work technology. VCRs with blinking clocks. WI-FI networks that need to be set up (or secured). TiVo issues. Spyware and Virus removal. As cars and homes get more technology, even more so. BestBuy is aiming at the market with its Geek Squad concept, but there are opportunities for so many small entrepreneurs.
Ring that bell, watch those grown-up kids run after you and whistle along with Van Halen.
Update: NY Times on the Geek Squad
