One of Hollywood's most powerful scenes was in the movie Spartacus when his forces are defeated and Crassus demands he identify himself so he can spare the rest of his rebel army. Before Spartacus can rise, another rebel stands up and shouts, "I am Spartacus", followed by another, then many more.
Less altruistic, but it is amazing how many different vendors raise their hands when it comes to the SME market
Dennis Howlett talks about SAP and Gartner here
Microsoft's many Dynamics "communities" around its acquired and developed products
Sage's even wider range of SME products and acquisitions
Dennis Holwett on Systems Union being sold to Extensity (ex GEAC, D&B Software, M&D/MSA)
Tom Foydel is starting a series of posts around NetSuites for "Geniuses". Many other SaaS vendors are going after this market
QuickBooks from Intuit which has been blogging since summer of 2004 - good for them
and many, many more
Darn, they do fight hard for that can of Pepsi.