Well, may be only a fraction of the supposed billion who watch the Super Bowl or the Oscars each year are really tuned in.
I say it's time we extend SOX to apply to every thing in life. Our compliance systems are clearly not good enough when we can have such blatant reporting problems around such important stats.
After all, we cannot be sure if:
McDonald's has really served billions?
India's population is really over a billion?
Bill Gates is really worth his billions?
Googol really has 100 zeros or did Google just make it up?
