Voice of the Enterprise Buyer

In my Bloggington, DC post I made the point "Us bloggers need to do a lot more with CIOs and buyers rather than VCs, vendors, analysts and other bloggers. True North is on Main Street not tech.memeorandum."

But would it not be easier if "True North" had a beam light and a siren to guide us and provided signals on what it wants to discuss? Enterprise buyers themselves are not very active in blog dialogue or provide transparency as this James Governor post alludes to.

Many readers from buyer organizations come to my blog regularly. Many of them send me emails and pass on comments. A few request I post them anonymously. Not enough raise their hands like Ric did in a recent comment. One reader told me his corporate policy treated blogs like press and only certain individuals in the company were allowed to talk to the press. Another told me he was afraid he would get even more cold calls and spam email from around the world if he commented with his real contact details.

We need to work through these issues. Because we need buyers to speak up and share more. And us bloggers need to write more to their POV to engage them. Everything  starts and ends with the buyer.