Eyeballs are overrated

Om Malik writes in Business 2.0 about The Return of Monetized Eyeballs

On behalf of other body parts, I wish to lodge a protest. If we had spoken earlier, may be we would not had the eyeball focused bubble in the late 90s.

As my daughter listens to music on MySpace.com, we are convinced Robert Murdoch paid the big bucks for her ears as much as her eyes.

As Cyber Monday kicks off the holiday on-line shopping season, we know our mouse-clicking hands are just an important.

As we digest countless blogs, the poor brain  is working overtime even as the eyes rest.

We let Van Morrison, Willie Nelson, Paul Anka and other stars make a lot of money singing about eyes. Enough. Web 2.0 better share the credit!