let's malign all print media? Because of Howard Stern..let's give up on TV? That is the basic message behind a Forbes tirade on blogs
The article "Attack of the Blogs" goes "Web logs are the prized platform of an online lynch mob spouting
liberty but spewing lies, libel and invective. Their potent allies in
this pursuit include Google and Yahoo."
Hey, consumers know how to distinguish between Forbes and the Enquirer and they will similarly learn to cultivate certain blogs and ignore others.
I had an interesting discussion recently with some of my ex colleagues
at Gartner. If Google or Yahoo are becoming the universal search tools,
us bloggers, followed by print media, followed by analyst firms are
getting more hits and getting our perspectives read. The ratio from
what I can tell is almost 7 to 2 to 1 for tech topics. So from the
Google channel, many of us have more of a following than a Forbes
journalist or an industry analyst. Of course, they have their own
proprietary channels where their visibility is much higher than
the average blogger's. But whose channel is growing quantum times
quicker? If they are not worried, they should be. Of course, per
written word the price paid is in reverse and they can afford to keep
their journalists and analysts focused full time (though an analyst
only spends 10-15% of his/her time writing) - most of us do it as a
hobby, but with economics changing, who knows?
And yes some blogs will end up resembling Forbes, others Enquirer...each with their own audiences...
Comments
Because of the National Enquirer...
let's malign all print media? Because of Howard Stern..let's give up on TV? That is the basic message behind a Forbes tirade on blogs
The article "Attack of the Blogs" goes "Web logs are the prized platform of an online lynch mob spouting
liberty but spewing lies, libel and invective. Their potent allies in
this pursuit include Google and Yahoo."
Hey, consumers know how to distinguish between Forbes and the Enquirer and they will similarly learn to cultivate certain blogs and ignore others.
I had an interesting discussion recently with some of my ex colleagues
at Gartner. If Google or Yahoo are becoming the universal search tools,
us bloggers, followed by print media, followed by analyst firms are
getting more hits and getting our perspectives read. The ratio from
what I can tell is almost 7 to 2 to 1 for tech topics. So from the
Google channel, many of us have more of a following than a Forbes
journalist or an industry analyst. Of course, they have their own
proprietary channels where their visibility is much higher than
the average blogger's. But whose channel is growing quantum times
quicker? If they are not worried, they should be. Of course, per
written word the price paid is in reverse and they can afford to keep
their journalists and analysts focused full time (though an analyst
only spends 10-15% of his/her time writing) - most of us do it as a
hobby, but with economics changing, who knows?
And yes some blogs will end up resembling Forbes, others Enquirer...each with their own audiences...
Because of the National Enquirer...
let's malign all print media? Because of Howard Stern..let's give up on TV? That is the basic message behind a Forbes tirade on blogs
The article "Attack of the Blogs" goes "Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective. Their potent allies in this pursuit include Google and Yahoo."
Hey, consumers know how to distinguish between Forbes and the Enquirer and they will similarly learn to cultivate certain blogs and ignore others.
I had an interesting discussion recently with some of my ex colleagues at Gartner. If Google or Yahoo are becoming the universal search tools, us bloggers, followed by print media, followed by analyst firms are getting more hits and getting our perspectives read. The ratio from what I can tell is almost 7 to 2 to 1 for tech topics. So from the Google channel, many of us have more of a following than a Forbes journalist or an industry analyst. Of course, they have their own proprietary channels where their visibility is much higher than the average blogger's. But whose channel is growing quantum times quicker? If they are not worried, they should be. Of course, per written word the price paid is in reverse and they can afford to keep their journalists and analysts focused full time (though an analyst only spends 10-15% of his/her time writing) - most of us do it as a hobby, but with economics changing, who knows?
And yes some blogs will end up resembling Forbes, others Enquirer...each with their own audiences...
October 28, 2005 in Industry Commentary | Permalink