Brian Sommer and I collaborated on this article for Optimize Magazine. He works with vendors on go-to-market strategies, I help CIOs plan and negotiate technology procurements and we both see frustrating behavior and mistakes on both buyer and vendor sides. We took the presentation we did together earlier this year at MR's conference and structured it with the really good editorial talent at Optimize.
Brian and I have known each other for almost 15 years now. I keep telling him he is prettier, I am smarter. I think we have put together a pretty, smart (ass) product...
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Optimize Article - Buyers are from Mars....
Brian Sommer and I collaborated on this article for Optimize Magazine. He works with vendors on go-to-market strategies, I help CIOs plan and negotiate technology procurements and we both see frustrating behavior and mistakes on both buyer and vendor sides. We took the presentation we did together earlier this year at MR's conference and structured it with the really good editorial talent at Optimize.
Brian and I have known each other for almost 15 years now. I keep telling him he is prettier, I am smarter. I think we have put together a pretty, smart (ass) product...
Optimize Article - Buyers are from Mars....
Brian Sommer and I collaborated on this article for Optimize Magazine. He works with vendors on go-to-market strategies, I help CIOs plan and negotiate technology procurements and we both see frustrating behavior and mistakes on both buyer and vendor sides. We took the presentation we did together earlier this year at MR's conference and structured it with the really good editorial talent at Optimize.
Brian and I have known each other for almost 15 years now. I keep telling him he is prettier, I am smarter. I think we have put together a pretty, smart (ass) product...
June 30, 2005 in Industry Commentary | Permalink