may not sound like a compliment, but this was the ultimate tribute my friend Judith Rothrock got from Barry Wilderman, a respected Meta analyst a few years ago. Judith was the marketing executive who brought spark to Hyperion, then Lawson when I was at Gartner. She made you listen, watched what analysts said like a hawk, brought passion to boring financial products. She now runs her own marketing firm - appropriately named Jrocket. Having worked with mostly large companies (she was also at IBM and Mobil before) I was not sure how she would do with smaller technology vendors - but I have talked to 3 of her clients in the last few months and she is just as effective.
You want passion, energy behind your marketing - Judith can provide you a nitro jolt! I am just glad I do not have to spar with her any more...better as a friend!
