every darn marketing consultant wants to hear your "elevator pitch". When was the last time anyone asked you for a pitch on an elevator? Unless it was propositioning of the adult consenting kind? But we work and re-work those pitches and squeeze them in to voice mail sales messages that never get returned...
I am convinced an ancestor of a marketing consultant (probably worked for the British civil service during the times of the "Raj") came up with a one word elevator pitch for Indian food - "curry". It matters little that there are at least 20 different regional flavors of Indian food and that no self respecting Indian housewife would use packaged curry powder when she can pick from this wide list of exotic herbs and spices.
So Indian food is now defined by its elevator pitch - "curry". 25% of the world likes it, 75% hates it...about average for your garden variety elevator pitch!
