The Workday Innovation Summit last week ended with a very nice sit-down dinner. I was intrigued by the Synchronicity Strings Trio playing the violin, viola and cello. Trio? I checked their site, and they offer quartets, duos and solos as well to fit in with the size of the venue and the subtlety you want for the music to not drown out table conversation. I thought it was a fitting recap to a couple of days where it was all about exploring new verticals, new AI use cases, new channels and new geographies – a new sense of flexibility to react to a rapidly changing world. As Doug Robinson, Co-President, (and superb MC for the Summit) put it in a side conversation with me, Workday has been “opening our aperture”. He was too polite to say it, but the goal of the Summit was also to widen the horizons of the analysts in the audience.
Matt Brandt, SVP Global Partners expressed the broader focus in his own poignant way. His military training has disciplined him to present 3 and only 3 bullets on any topic. But he broke with tradition and presented 4 pillars for his vision of the next-gen ecosystem– Connect, Compose, Built on Workday and Embed. I am interviewing him for a Burning Platform episode this week and you will hear more about these definitions.
However, the most change was evident from the commentary by Carl Eschenbach, the new CEO (Aneel Bhusri has moved to the Executive Chairman role). While being respectful of the culture and momentum he has inherited, he talked about how in his 16 months, they have brought in a new CMO, CFO and CIO. They also have new go to market leaders in Europe and APJ and new execs around services, revenue and sales operations. They have also promoted plenty from within including the new Chief Product Officer, Dave Somers. Many CEOs use their first year to do a “world tour” and learn the organization. It is impressive to see how Carl, helped by his years on the Workday board, has hit the ground running.
I was especially impressed by how many young execs led sessions including Athena Karp, CEO of HiredScore, recently acquired by Workday, Shane Luke who presented on their version of LLMs and other AI technology and by Ryan Basilio on outbound integration via its Extend Platform. Not just young, all incredibly smart and articulate.
I heard about countries and verticals I have not heard about in previous Summits – Japan, Federal Government, CPQ and Subscription billing for the services sector and more.
Aneel Bhusri made a cameo appearance and in a q&a contrasted “We had this advantage with the emergence of cloud (computing) and we could wipe the slate clean in terms of starting a company. I think it is different with AI. I think the incumbents, whether its Google or Microsoft or Amazon or Workday, or Salesforce, we have that huge data advantage”
He is absolutely right, even machines at large vendors like SAP and Oracle cannot be trained by the majority of their customer data since it is locked up in their on-prem applications in data centers they cannot access. However, most of the data of the cloud vendors applies to the SG&A portion of a customer’s P&L – accounting, hcm, procurement, call center data. There is a much bigger and higher payback opportunity with COGS and Revenue line items but that operational and customer data is unique to industries and countries. The best way to access that data is to build transaction processing capabilities which generate that data.
Which is why I hope Workday continues to recruit unique domain expertise and build applications which reflect vertical depth and unique localizations for countries. There was talk during the Summit about becoming a “Platform company”. A platform is essential for customer and partner extensions but Workday’s key differentiators are that it is respected as an application vendor (you won’t believe how many customers over the years have told me they wished Workday would extend applications to their industry or country). And one which is culturally fun and easy to work with. It would be a shame to lose those unique advantages.
Fortuitously, the application competition is currently weak or distracted by the AI noise and not building modern transaction capability. SAP has formidable vertical and global strengths but the majority of their management focus in on preserving their ERP franchise - moving the ECC customer base to S/4HANA. Oracle is fixated on moving up the hyperscaler ladder away from its distant positioning behind AWS, Azure, Alibaba and Google. Besides, it spent tens of billions on Retek, Primavera and many other vertical plays earlier in the century and more recently with Cerner but those reflect business processes from a different generation of corporations. It had an opportunity to localize NetSuite for so many emerging countries and has not done so. Infor verticals still position Baan, Lawson and Intentia functionality it acquired – again decades-old processes. Salesforce has plenty of application assets but they compete for management attention needed to yield better from the nearly $50 billion it spent on tools like Slack, Tableau and Mulesoft. Lots of vendors talk about being focused on the services economy but when you ask them about the exciting trend of “servitization” – post-sales monitoring, maintenance and outcome based subscription contracts in aviation, mining, shipping and many other asset intensive sectors – they will beg off “ we are not into manufacturing”. Manufacturing? They would have to invest in digital twins, IoT, field service, more sophisticated CPQ and other functionality but that would additionally make them more competitive in their incumbent markets.
Workday has a massive opportunity to bring contemporary functionality and architecture to so many markets. A couple of times, Carl hedged and said their biggest challenge is prioritization. He is right, of course, but many of these markets are attracting new players like Zoho which could end up with a huge headstart. The risk is Workday will continue with its core finance and HCM focus in primarily English-speaking counties and try and merely “spray paint” vertical and country localizations.
Which brings me to us analysts also widening our horizons. We have to accept part of the blame that after 25 years of cloud applications, 75% of the country/industry grid is blank when it comes to cloud application choice (and as a result we have shockingly limited AI trainable data in the enterprise compared to the consumer web). Paul Greenberg recently interviewed me about how analysts should also be evolving with changing markets. Watch our conversation here. Unfortunately, we are still imprisoned in market categories like ERP and CRM we helped define at Gartner in the 90s and ossified tools like Magic Quadrants and Waves. We should be leading vendors and customers into edge applications, high-growth economies and high-impact AI use cases.
Rapidly and dramatically.
Talking of analysts, he is not considered one, but I want to call out “Silent James” who calls himself a “visual notetaker”. He created 8 session illustrations during the Summit. It is fascinating how he listens, synthesizes, then colorfully and real-time summarizes key themes from each session – “your ideas become productive art”. As Paul and I had discussed, modern analysts create plenty of video and social media content, we advise, we write blogs and books. We are a far cry from how my content was delivered as a Gartner analyst. Yet, few of us have James’ unique skills. We need to keep evolving, not just in the markets we define but also in how we present our perspectives to the market.
Net-net – the time is opportune for Workday to spread its wings. It has an enviable choice of new markets to develop. It is truly an exciting time for Carl and the Workday family.
Time to “unleash the beast”
My 10 asks of the next POTUS
For 35 years, I have helped clients make complex technology decisions – and do so objectively and quantitatively. The process involves spreadsheets with evaluation criteria, scores and weights. 90% of weight tends to be related to functionality, architecture, economics, ecosystem etc. Rest tends to be driven by soft factors like vendor charities, social good etc. I encourage vendors to be innovative in their responses and I advise clients to penalize vendors who sell negatively about the competition rather than showcase their own capabilities.
I use a similar process every 4 years for my Presidential vote. I am a registered Independent – technically, NPA (No Political Affiliation) - in my state. And honestly, with just 3 months left to Election Day, I worry the candidates are not talking enough about our burning issues. The Democrats want to continue to prosecute Trump. Trump wants to keep calling Kamala names. Poor Robert cannot get even a few words in the mix.
I want them to start articulating how they will address my ten issues and earn my vote and that of many other voters who think like me
Both Republican and Democratic administrations have run up massive debt in the last 8 years. I want them to articulate how they will reverse course. Don’t laugh. A Democrat, Bill Clinton showed budget surpluses are doable. My Republican state Governor, Ron DeSantis is delivering them even in today’s environment. I want to see it done at the Federal level. Servicing that debt at current interest rates is insane.
The US has been running trade deficits for decades. Trade deficits mean we keep exporting good jobs. We are chumps who continue to believe in ‘free trade” while China, Germany, India and so many countries continue to take advantage of our openness. Trump tried with tariffs on imports. We need much more. We need foreign companies to make and hire more right here at home. In turn, we also need to encourage more US companies to urgently adopt an export mindset. We are the biggest single market in the world. We should use that as negotiation leverage.
US greenhouse gases have stayed level for over 3 decades while our GDP has gone up 5X largely because our utilities moved from coal to natural gas. We need to quit feeling guilty about our gas usage – it is pretty damn clean. Additionally, we need to encourage investments in carbon capture and storage so the methane from the gas can be mined for hydrogen as next-gen industrial fuel. We need to invest much more in modular nuclear, next-gen geothermal, and next-gen solar and wind, not keep hoping the current solutions will magically work for us.
It is shameful that we spend 20% of our GDP on healthcare, have miserable outcomes and yet our politicians continue to use terms like “affordable”. Time to lock up payer and provider executives and tort attorneys in a room till they can agree on reducing our spend and delivering quantitative improvements in patient outcomes.
The Bureau of Labor Statistics tracks trends in over 800 occupations – white, blue collar, trade jobs etc. Let’s align immigration with our needs by occupation. Many immigrants like me went through a labor certification process, FBI and other checks, a formal naturalization process before we were allowed to vote. We do have a WORKING process. Let’s get back to that - not the open border we have tried in the last few years.
Quit eyeing Social Security and Medicare as “banks” to be raided. They are not entitlements – Baby Boomers and their employers funded them. Also, Baby Boomers were expected to self-fund retirements with 401Ks and IRA funding. Protect those nest eggs from the IRS and financial advisers who can easily take a 25 to 50% bite over the retirement years. Finally, question DEI hypocrisy which only applies to gender and ethnicity, but not to aging workers who want to continue in the workforce.
And funding 2/3 of NATO’s budget and guarding the world’s naval trade routes for free. We have helped create middle classes around the world. They can afford to provide their own defenses and compensate us for our support. Let’s instead use our young men and women to refresh our own physical and digital infrastructure.
I want the US to lead in space, oceanography, anti-aging and other health areas, AI, robotics, next-gen financial instruments, crop genomics, GPUs, energy and more. I want the next POTUS to present an annual STEM State of the Union, be articulate and passionate about our leadership and get our young excited about our opportunities.
The “Population pyramid’ is real in many developed societies with aging populations and insufficient young workers to drive production and consumption. We have brought it upon ourselves with over 100 million abortions. Fixing that with reckless immigration only worsens the problem. We can chuckle about childless cat ladies, but let’s get a leader who celebrates vibrant families with boisterous kids and plenty of cats and dogs.
In recent times we have let activists and ideologues drive our policy. Germany has tried for 5 decades and spent trillions of euros to run its economy on wind and solar, and it is still heavily dependent on foreign gas and its lignite. Why do we think other countries will do better and quicker with that path? For decades, we have depended on natural immunity as protection against various diseases. During COVID we appeared to forget that lesson. Many more examples where we should we asking lots of questions, not just going along with what is being proposed by so-called experts.
I want to end this with a request. Don’t let single litmus issues decide your vote. Don’t let your favorite media source influence you too much. Instead, draw up your own list of major issues. Do your own primary research. Talk to practitioners in various fields. And bombard candidate campaigns and your media sources for position papers and proof points.
Make the candidates earn your vote. And penalize them for every negative comment about their competition. Make them focus instead on solutions to your issues.
Make the next three months count.
August 02, 2024 in Globalization and Technology, Industry Commentary, Little to do with IT, but interesting! | Permalink | Comments (1)