In the 90s when George Shaheen was CEO at Accenture I was at a dinner speech where he said “Like Bechtel, I want my firm to go in to obscure parts of the world and raise cities where they were none. Digital cities in our case”. I could relate. 10 years prior as a young auditor I had spent time in the city of Jubail, Saudi Arabia where Bechtel had been the master program director. I was impressed with the thousands of blueprints and program plans which showed the complexity of coordinating massive shipments from Japanese, Korean and other suppliers. And labor from at least 20 countries that turned that piece of arid desert into a modern township.
Like Accenture, Bechtel is a darned good integrator. Like Accenture which is good at managing staff ebbs and flows, Bechtel is good at managing cashflow ebbs and flows.
But today, I see a Bechtel rep say about VC investment in Greentech “Capital needs will be far greater than what venture capitalists experienced with high tech.” Actually infotech has seen much bigger investments than the construction industry. It’s just that VCs were selective which segments of the industry they chose to invest in like chips and software. They kept away from those that required massive armies or oodles of long-term capital like systems integration, outsourcing and telecom services.
I suspect something similar will happen in Greentech. VCs will leave those segments which need armies and long-term capital to the Bechtels, and increasingly the Accentures of the world (as smart infrastructure projects require blending knowledge of sensors, fuel cells and cements). The VCs will happily be funding startups which make better sensors, better yielding cells and newer cements.



What's next?
About the time Jeff Nolan was publishing his post last week on "incrementalism", a client was asking me "so, what's new in technology?" and I led him from A for Apple iPhone to Z for Zoho.
Jeff wrote: "The Valley (where he lives) thrives on the new new thing (possibly one of the most poignantly titled books ever) and with every turn of a generation there is an awkward moment where we’re just figuring out where we’ve been but have yet to see where we are going… right now is that moment."
Away from the Valley, I see 3 different views of "where we are going"
a) Enterprise adoption of all the recent innovation
For a while now I have been concerned about the innovation "glut" - too many technologies chasing for too few innovation dollars. While I think bigger vendors spend too much on sales and marketing, most younger companies just want to keep rolling out cool stuff, not pushing for their adoption in the enterprise. As Jeff himself is helping the company he is now with - Newsgator. Selling enterprises on the new world of RSS. What this also means is a more aggressive positioning against incumbent vendors. As I have said many times, there is no magic "innovation" IT budget. You have to show the CIO and business executives ways to chisel existing spend to justify budgets for your cool stuff.
b) "Multi-channel Mashups"
I find most technology companies very siloed.The really big ahas in recent times have come when two or three categories of technologies and trends have been mashed up to create a whole new value proposition. SaaS mashed software functionality and application hosting and maintenance services. Telepresence is taking advantage of advances in high-definition displays and high speed, highly reliable bandwidth across major global regions. Listen to Steve Jobs and he talks about his competitive advantage comes from owing both the software stack and the hardware. Go see the 40+ categories of technologies I track on the New Florence blog. The next big wave of innovations will come from mashing products from 2-3-4 of those hardware, software, telecom and service categories.
c) Innovation in other global nodes
As I wrote recently, the Valley is First among equals. If it slows down in innovation, there are plenty of other places around the world which will pick up slack. Valley entrepreneurs and VCs can and should contribute elsewhere. They have become more global since the last slowdown but I still see too much Californication.
So, I have a broader view of "where we are going" and am actually pretty excited about "what's next"
March 30, 2008 in Globalization and Technology, Industry Commentary, Venture Capital | Permalink | Comments (0) | TrackBack (0)