Salesforce.com pre-briefed me on their refreshed mobile SDK which will be generally available this summer. This should allow developers to more easily link their CRM data to mobile
applications, whether native, HTML5 or hybrid.
As they were presenting, it occurred to me, compared to the highly organized and plentiful shelves of the iOS and Android (Google Play) app stores (and smaller ones at Amazon, Verizon, Microsoft and others), how empty the mobile enterprise apps landscape looks.
Oh, there are plenty of nifty examples (admittedly B2C) I have profiled on New Florence - Walgreens prescription refill app, Ikea's augmented reality catalog, Tesco's subway shopping wall in S. Korea. And there are growing "apps stores" - Uncle Sam's, on Wall Street etc.
But every software vendor and SI you talk to will mention the mobile front end aesthetics are the easy part, the back end integration is "tough". You certainly don't expect them to sell their mobile apps for 99c, but not reusing and charging each client tens of thousands to millions is not right either. And it is hardly reassuring that the SAP Mobile Apps Store launched couple of years ago has only about 100 offerings, with the latest filed six months ago.
Mobile is hot - somebody better tell the enterprise world. Maybe salesforce.com will shake it up.
Screaming from our silos
I had a drink with my former Gartner colleague, Erik Keller and I was describing the stack of OnStar FMV rear view mirrors I saw at BestBuy this week. I was describing how OnStar, with massive GM investment was meant to be a differentiated feature for its Cadillacs and Buicks when first introduced a decade ago, and how Garmin and other GPS devices, then Google Maps on our smartphones dramatically reduced the allure of OnStar. So it was repackaged as FMV - a service on a rearview mirror which even a Toyota or Chrysler customer could avail off. And now an app like Automatic comes along and reduces the allure of even FMV.
Most top executives are baffled at the massive and rapid changes that technology is unleashing. And yet, as Erik and I were discussing, most analysts and bloggers sit in our silos and argue about SAP versus Oracle and social this and cloud that.
Many grocery executives are startled at the pace at which Amazon, eBay, Google and startups like Zipments are introducing same day, home deliveries. A decade after WebVan, the existential threat of newer competitors becoming viable once the "last mile" delivery problem is solved is back. But we rather talk to them about Android and AWS.
In my 20+ technology career I have never seen so many new technologies become viable concurrently. I have also never seen more buzzwords fly around at the same time.
Many market watchers have through HARO helped out reporters. I think it is time for a HAEO - as in Executive We should all work with a business executive for a couple of days - no buzzwords, no HANA or Hadoop will solve world hunger.
Listen to them, and give them a realistic perspective on their technology challenges and opportunities. And yes, even send them a bill. Could be the best (and smallest) technology investment they make all year.
April 11, 2013 in Industry analysts (Gartner, Forrester, AMR, others), Industry Commentary | Permalink | Comments (0) | TrackBack (0)