Readers of this blog know I have been cataloging massive changes in outsourcing for the last few years – many new entrants driven by mobile, social, cloud technologies; changing business models to non-linear, usage and outcome based; changes in delivery models and locations.
Reading the latest version of the Cognizanti magazine that editor Alan Alper sent me (you can register here to get a copy), summarized well how dramatic the changes are. The issue focuses on “everything as a service”, “the future of work”, “Code Halos”. There is no sight of SAP, project overruns, staff turnover and other dirty words that have become synonymous with last-generation outsourcing.
Just clever marketing? Not if you look at their experience and detail behind every article in the issue.
Cognizant shared with me examples of 19 BusinessCloud offerings across several verticals – proprietary IP that is available to clients to license as a service. The Code Halo case studies and methodology are being codified in a book and a mobile app (and have been profiled in a series of guest blogs earlier in the year).
Earlier in the year, I sat down with the CEO, Francisco D’Souza and he told me about his 3 Horizons – his quest to shake Cognizant from the invariable grip of the “Innovator’s Dilemma”. The Cognizanti issue shows the many ways his vision has changed the firm – and its clients.