Microsoft spent $ 6 billion acquiring the digital agency, aQuantive way back in 2007. Think of how much more marketing has evolved since with social media, big marketing data.
Last year Oracle spent $ 300 million acquiring Vitrue and Salesforce spent $ 700 million on Buddy.
So, not surprising Accenture has expanded its Interactive Unit with an acquisition of the London design firm, Fjord.
In turn as I blogged here Digital Agencies are helping clients with fairly creative use of augmented reality, motion capture and other tech. They are the new systems integrators, at least for digital marketing projects.
A sign of the confidence of agencies comes in this snarky comment a reader named Bill Crandall makes
" if Accenture wants to invade our agency turf, have at it ... and good luck! A better strategic corporate move would be for Accenture to call Michael Roth and see if Interpublic wants to buy them."
I think the industry should hire a Digital Agency to map this growing battle in Ironman 3, Inception style digital glory.
Or maybe Accenture's new team at Fjord?