AT&T's running a set of commercials with that theme. Lots of smart young kids reinforce the supposed simplicity associated with AT&T's 4G network. I look forward to a day soon when these kids all grown up go on Youtube and describe their actual, honest to goodness AT&T experiences:)
Frankly, T-Mobile should take over the tag line, as it rolls out its Simple Choice. ZDNet reports
" it's unlimited "everything." There are no data caps, no bill shock, and no hidden fees. Just one rate plan, which will cost $50, $60 or $70, respectively, for varying degrees of service.
You can either pay for your new smartphone at the full price up-front when you start your new plan, or you can pay off the device over time with additional monthly costs. What's different is that you can leave T-Mobile at any time. That said, if you take the latter option, you will can't just jump ship to a rival network — you will have to pay off the rest of the phone's price upon leaving.
T-Mobile will also allow you to effectively bring your own device to the network — giving an entirely different spin on the enterprise buzzterm "BYOD.""
Actually, I would feel much better if T-Mobile offered something similar in Germany and other markets where it is dominant, not a distant number 4 as in the US market. And it would be great if T-Mobile also took aim at outrageous global roaming rates.
Nonetheless it is a bold move by T-Mobile to try and tackle invoice shock, lock in and lack of network portability in the way too complicated industry today.