There are a few truisms when it comes to an SAP event:
a) The production quality is usually slick
In my review of 2012 events, I complimented Sapphire's excellent event production. Today, SAP is planning as my friend Predrag (PJ) Jakovljevic posted a "concerted multi-city Global Press Event"
b) SAP has amazing "surround sound"
As I wrote here "SAP continues its knack of attracting entourages. Its SDN and social networks have attracted legions of its partners. With that amplification, it continued to be the noisiest of the MISO vendors."
c) SAP fans vote "early and often"
Here we are are on January 10 - SAP definitely gets the early bird award. Last year, some of the SAP followers I know went to at least 10 of its events.
d) The customer metrics don't change much
As I wrote here "how little penetration (less than 2% each) its BYD, HANA, SuccessFactors and other initiatives have had even within SAP’s own legacy customer base, much less the broader market." 10 events a year only emphasize and reemphasize how slowly those metrics evolve.
May be 2013 will be different? Nah, then those events would become boring. Customers have a nasty habit of doing that :)