As an author, I love flowery, poetic language, so I admired how Jamie Anderson of SAP opens his column at Forbes celebrating The Doors
I can hear Ray Manzerek’s analogue keys (pounding bass notes) reverberating through my subconscious as I write this. That riff of intense anticipation as Mr Mojo Risin’ leads us into a primal scream-esque liberation from the world that we once knew and breaks on through the doors of perception. It feels uncomfortable, it feels fresh…raw, but hey, that’s the rush. But that’s what changing perceptions is all about, it’s about letting go of the old and opening your mind to the new.
Jamie is describing the newly announced SAP 360 Customer. Honestly though his writing and reference to The Doors made me drift far away to Strange Days and Horse Latitudes..
“They live their lives ‘in the moment’ “
I see Baynote which helps “leading online brands personalize the customer shopping experience across touch points based on what consumers are looking for in the moment.” It has been doing it for a while and at massive scale (yes, without HANA) - observation of over 344 million visitor sessions a day and personalization of over 400 shopping experiences every second.
“They want simple and fast interactions, anytime, any-place, and on any device.”
I am reminded Oracle has been briefing me all year about its CX vision – consistent, cross-channel, customer experience. It reminded me NetSuite is offering that at impressive price points to many fast-growing brands like Ibex.
“Today’s consumers are Digitally Connected, Socially Networked, and Better Informed than we ever were.”
I drift away to all the sentiment analysis, social analytics and digital agency competency that both Salesforce.com and Oracle have been acquiring over the last couple of years.
Thanks, Jamie for that colorful 360 journey… now back to Ray’s pounding bass.