As Apple convenes its developer conference in San Francisco, it is a good reminder on the new war for talent between Apple, Google, Amazon, Microsoft, RIM and others.
In my new book, I devoted a chapter to these new ecosystems. The chapter, extracted in PDF below, highlights the high quality of talent these ecosystems are attracting like Gerlinde Gniewosz of Zuztertu:
Gniewosz has experience at Yahoo! (the web company), Orange (the telecommunications company), and McKinsey & Co. (the strategy firm). She has an MBA from Harvard Business School. She was born and educated in Australia, went to business school in the United States, has worked in Germany and the United Kingdom, and has traveled the world.
and Charlie Wood of Spanning
Take a look at Spanning, based in Austin, Texas, whose stated goal is to become “the Norton Computing of the cloud computing era.”They want to be the provider of all the things that should have come “in the box” with modern cloud applications like those from Google, Microsoft, and Salesforce.com, but didn’t. They are well on their way, with tens of thousands of customers in 58 countries and just six full-time employees.
The Enterprise is feeling the riptides from this change in talent markets. In the chapter I ask:
Will SAP move away from its traditional partners like Deloitte Consulting and go with individual developers as Apple and Google have?