As I talk to potential case studies for my next book, it is easy to show them the last book’s website, FB page, LinkedIn Group, Flickr gallery, my innovation blog. But I need to also point out how much positive press I have brought to case studies like GE, Plantronics, Cognizant, salesforce.com, UFL by using their examples (and many others) in the presentations/events I have done around the book. Yes, even BP which last year was toxic – in my talks I vigorously praised the CTO group profiled in the book.
In our social world we often underestimate this old-fashioned channel. Many in the audiences are executives and influencers who don’t have time to read a book or even a blog ( and majority certainly are not on Twitter) but can spare a few minutes of time listening to inspiring tales of innovation.
As I was updating my speaker bio this weekend, I was impressed how long a list of events I had presented at in the last few months. Here’s a few:
- Netsuite SuiteWorld – San Francisco, CA (next week)
- IBM Author Call series
- Lexmark/IN2LEX Startup Advantage - Lexington, KY
- Procurement Leaders Forum - Chicago, IL
- Cognizant Community - Orlando, FL
- Insight Real Cloud Summit - Scottsdale, AZ
- Arizona State U - Tempe, AZ
- GigaOm Bunker Session - San Francisco, CA
- EuroCloud – London, UK
- Cap Gemini - Amsterdam, Netherlands
- iSchool, U. of Toronto - Toronto, Canada
- Salesforce.com Cloudforce - San Jose, CA
- Sapience – Cologne, Germany
- Enterprise 2.0 – Boston, MA
- Babson College – Wellesley, MA
- Knowledge Infusion Executive Forum – Dallas, TX
Thanks again to all the event hosts (and others not listed above) and to many friends who recommended me to these events. The biggest thank-you goes to the many innovators in the book (and the next one). They are the story - I am just a messenger.
A multi-channel messenger.