Some of you missed the give away in the category in small print below. April Fool's Day. So as the day winds down, it's time to use the wizardry so common these days - let's reverse mark to market and wipe out this post:)
I have been in discussions with Jason Busch and he disclosed it a bit prematurely on his Spend Matters blog this morning – but he, I and several EIs are going to switch loyalties to vendors.
The reality of the recession is biting and the fact is vendors have 30, 40, 50% of revenues to spend on sales and marketing. With $ 2 trillion a year spent on IT and telecoms you can do the math about the pot at the end of the rainbow. The recession may reduce that a bit, but still plenty to go around. And we believe we will get our fair share compared to far less competent industry analysts and marketing boutiques.
To our buy side clients, I apologize. Over the years we have helped you save plenty of money, but I always resented that your procurement folks squeezed our fees while not acknowledging the savings we delivered. And even worse, continuing to waste so much on software maintenance, printer ink, roaming charges and so many other “empty calories” in technology.
To my friends in vendor community, please pardon previous harsh words on this blog. I promise to help you recover what I helped buyers squeeze – and lots more. That should be the best mea culpa I can offer.
The prodigal son is coming home. Details to follow over the next week.
PS: Dennis showcases my new friend of vendor stance in his post this morning.