Looking for Mr. Customer

Ever been to a conference where 95% of the attendees are vendors?

People ask me why I do not Twitter and one of my major reasons - other than I could not do it justice with my travel schedule - is IT buyers are not on Twitter. If they did not read this blog, I would not blog either. Call them backward, socially inept, whatever - they are not on Twitter.

So someone sends me a link to this site which shows several big companies are Twittering - Kodak, Marriott, Pepsi among others.

So, I check with IT folks at a couple of large companies. Nope, not them. It's their marketing folks who are Twittering.

They are chasing after those 5% that are their customers.