Nokia in the business market

Scoble reporting from Nokia World highlights the realities the company faces.

"At the recent Salesforce.com conference CEO Marc Benioff asked the audience what cell phone they used. 35% answered iPhones. That’s incredible. Apple has gotten HUGE market share among enterprise users, despite having a huge wall setup against them. RIM was used by almost everyone else at Salesforce.

Nokia? Hah."

During the Mumbai siege last week it was impressive how many times I heard the word "Blackberry". Reporters using it, guests trapped in hotels using it, officials using it - and this was a global set of users.

Nokia continues to dominate the European business market and even the consumer market in large markets like China and India (sells over 100 million phones a year in those 2 countries). It is also doing yeoman's work pioneering new global markets, but in key business  markets around the world, its mindshare - and market share - are slipping.

Comments

[Dennis Howlett]

Yep - when Scoble said that, I wondered what part of owning a shade under 40% of the total handset market didn't he get (re: Nokia). BUT -they are losing their mojo. After 12 years of Nokia loyalty I'm seriously thinking of ANO - whether it's Apple or Blackberry is a moot point right now but the fact alternatives are making me think is not good news for Nokia.

[Mukul Varma]

Nokia is riding on volumes, at least in India. Their phones are bland but rugged and have excellent battery life. But Samsung is giving them some real tough competition in the consumer customer arena. You just have to see how slick and stylish Samsung's phones are.

Blackberry lives on Exchange and it will stay that way for some time to come. Not to mention, it's more functional than a shiny/touchy iPhone to shoot off quick emails.

I still don't know why the shamelessly expensive iPhone continues to sell. My love for Apple product begins and ends at Nano. :-)