So it is bothersome if Steve Jobs called Joe Nocera at the NY Times and shared what is wrong with him while his CFO tells investors his health is a "private matter". It is even more bothersome that Joe chose to write about it (though does not disclose details of what the specific ailment is) when the call was supposedly "off record"
But the real bothersome thing to me - as I wrote here is how much ink the NY Times gives to Apple. Yes, Jobs is a genius. Yes Apple has a lot of momentum.
But it sure would be nice of Joe and his colleagues to get away from their Macs and go visit the numerous Fortune 500 CIOs right there in Manhattan. And report more on products from HP, Verizon, Oracle and may be even obscure companies like SAP, Nokia, Infosys that make up the other 98% of the technology industry.
Mmm.. yes, it would be nice if the business media in general started noticing anything else besides Apples. As you rightly say 98% is about other stuff. But the whole financial sector is strange anyway. When banks go under no one cares. When Google and Microsoft have earning under expected numbers by analysts there is hell to pay. Of course I'm exaggerating, but what is this. Business technology news is treated as if it's entertainment news or something.
Posted by: Brendan | July 27, 2008 at 01:37 PM
Alas, I doubt the Times will ever get serious about the real technology business. It's just too complicated for the general reader.
I just wish that the so-called business press like BusinessWeek/Forbes/Fortune did a better job.
It's not like the enterprise is any less readable than M&A or hedge funds. Maybe our best shot for more coverage is for our leaders to emulate Larry Ellison and focus on conspicuous consumption and dating supermodels.
Posted by: Chris Yeh | July 27, 2008 at 04:10 PM