Weekend Stuff: Every cloud has a silver lining
I have written before how my 11 character last name gets mangled. So I am corresponding with Jennifer Sricharoenchaikit at the PR firm, Blanc and Otus.
I have heard every extra alphabet causes an exponential increase in name mangling - so I ask her about her 17 characters.
She helpfully includes a phonetic guide in her email signature block :
"see - chair - on - chai -kit"
and loves what her name does to tele-marketers. It either intimidates them or if they persist and stutter, it's a nice filter for her to hang up.
May be I should extend my name to MonsiuerSheikMirchandaniSan :)


I feel your pain :-)
Posted by:Gregory Yankelovich | May 17, 2008 at 08:56 PM
Greg, you and me at 11 characters are total lightweights compared to her :)
Posted by:vinnie mirchandani | May 17, 2008 at 09:04 PM