Remember that funny IBM commercial where the help desk lady tells the truckers they are lost because the RFID tags told her so?
While the market is applauding IBM's quarter, I want to tell it it is lost. Why? Because its clients are telling me so.
On a side note: some folks in logistics technology were not happy about the IBM ad. Most RFID tags are passive and cannot communicate, and those that can have a range of only a few feet. There had to be some combination of GPS and GPRS technology to communicate location of the truck. You just fuel privacy fears that some help desk somewhere can track you by that underwear which had the RFID tag at the store.


