But Charles Phillips, President hedges. “It may not be the CEO (CFO) that says I need that, but it may be the DBA that can translate these features to savings....Our DBAs will be our evangelists.”
Release 11 of a 28 year old product is not innovation by most definitions. Measure it against my MAGIC framework for tech innovation, for example.
In fact, as companies look at utility computing and newer application management services, database software (including looking at Microsoft and open source options) and DBAs (shared, remote monitoring and tuning as an option) are attractive line items for cost squeezing. A lot more so than when the last major release, 10g came out - 4 years ago.
Oracle has not disclosed detailed pricing yet. The best innovation it can deliver is aggressive price/performance points. And I mean aggressive.