Let's replace the term Information Technology with Business Technology, says Forrester's Colony:
Here's my Top 5 reasons why George suggested this:
5. His neighbor, Nick Carr visited him in Cambridge and asked him for a huge favor - he is getting desperate that his prediction IT doesn't matter was not coming true
4. Forrester is considering an acquisition in the corporate branding business. Think of the new business cards, stationery, signs will be needed by changing I to B
3. He offered $ 100 at a conference to anyone who came up with a better term. But the fine print said you could not avail of his firm's TLA generation engine.
1. Gartner's NYSE stock symbol is IT. What better way to diminish that brand advantage?
PS - George, I actually like it. Especially since it was part of a free Forrester report. Welcome to blogging -)