He is to be complimented about taking to a more formalized level what I had mentioned about corporate CIOs adopting "business casual" user experiences and generally getting more hip about emerging social networking and collaboration technologies.
John Hagel has a nice commentary on Phil's columns here
I have three nits:
a) Most CIOs have to look at innovation beyond what is being classified under Web 2.0. As I wrote in Florence during the Renaissance they can evaluate sensor telemetry, more sophisticated analytics, open source etc. His term Web 3.0 may be too narrow a focus.
b) He quotes the CIO of Dresdner, JP Rangaswami in one of his posts. Technology is considered lifeblood so many banks spend 10% of revenues when the average manufacturing CIO is lucky to justify 2%. Also, Banking is pretty heavily custom built applications, so you do not have to wait for SAP or Oracle - backbone applications in many other verticals - for years before they release new innovation. Phil's suggestions may be years ahead of reality for them.
c) Finally, "enterprise 1.0" - today's incumbent, utility spend eats up too much of IT spend. We need to crunch that spend before we can find funds for many 2.0 or 3.0 initiatives. Every time the large vendors deliver "innovation" they price it at a layer above the base, previous layer.
Nice framework, Phil...we need to get CIOs the money to do what you suggest and other innovations around RFID, GPS, and so much more...