This continues a new category of posts focused on Innovative Uses of Technology for Business Benefit. As I wrote in The Giant Crunching Sound, CIOs are crunching incumbent, utility technology spend and freeing up dollars for innovations.
Look at this innovation about leveraging technology to streamline order processing in a drive through food chain. What is particularly interesting it the innovation did not come from the parent McDonald's, but from one of its franchisees, and came from using well established technologies - in this case call center and digital photography related. Innovative Business use of ITneed not cost millions - it is often about creatively using existing established or beta technology.