Silver’s the new green …sang the Taco Bell TV commercial “It’s all about the Roosevelts” as it celebrated dimes to promote its sub $ 1 menu.
At SuiteWorld this week I wanted to break out in that rhyme at the celebration of all kinds of enterprise apps.
Zach Nelson, CEO of NetSuite, set the tone in his keynote by pointing out "SAP talks a lot about cloud and they're having their user group conference at same time we are. But while we'll spend a lot of time introducing a new product, NetSuite for manufacturing, SAP are talking about databases in the cloud". Perhaps he had read my post where I pointed out where SAP has been enamored with becoming a platform company for the last decade, when most of its customers signed up with it and have paid billions to it as an application provider.
Then he brought out Qualcomm CIO Norm Fjeldheim to describe a global deployment of NetSuite . Williams Sonoma CIO, John Strain followed with a discussion of the “omni-channel” world the retailer finds itself in. Buzz Kross, SVP of Manufacturing at Autodesk then talked about their new world of “digital prototyping” and their PLM integration with NetSuite manufacturing functionality.
It was a nice way to showcase NetSuite’s “two tier” global deployment positioning (“stay with Oracle or SAP at HQ, use us for subsidiary sites”), their strong retail functionality, and their growing manufacturing functionality(for the new wave of smarter factory with agile robotics, wearable computing, OJT augmented reality worker training, 3D printing etc)
In brief conversations with each I got a perspective on emerging apps in varied markets – Qualcomm pov on mobile commerce and insight data, Williams Sonoma on their Pinterest and other social campaigns, Autodesk on the changing product lifecycle management space.
Evan Goldberg this morning showcased other apps – Vinsuite for the winery vertical, the planned Deem@Work with Rearden Commerce for expense management and others
In conversations with executives from Baker Tilly I heard about NetSuite projects in the mid-market, with executives from Cap Gemini about BPO opportunities where companies increasingly ask why their back offices need to continue to be burdened with the higher cost of on-premise applications.
In a panel I moderated with Brad Kugler (a NetSuite customer since 2006), Phil Wainewright, Dennis Howlett and Pedrag (PJ) Jakovljevic, we covered wide ground on analytics, global and vertical applications.
Yes, it was an unabashed conference about feature, function, industry and country needs. And fittingly, as the Taco Bell commercial asks “Why pay more?” resounded in every conversation about pricier solutions NetSuite is helping replace.
It’s all about enterprise apps, baby. Kudos to SuiteWorld for that timely reminder.
The shock and awe of the public cloud
On a normal weeknight, Netflix accounts for almost a third of all Internet traffic entering North American homes. Look at the graph below and let the enormity of that sink in.
Now consider this. Netflix uses Amazon Web Services as its “data center”. Add on top of that Amazon and its affiliates retail commerce traffic, other companies who use AWS for their processing and storage, and Redshift users for complex analytics, and you see the massive scale that Amazon has built with an estimated $ 6 billion in data center capex the last few years.
Facebook 1+ billion users upload and tag 300 million + photos a day. Apple says more photos are taken on the iPhone than any other camera – and many of them get stored in the iCloud. Google says it answers more than one billion questions from people a day in 181 countries and 146 languages.
As the old adage goes a billion here, a billion there and you are talking real numbers.
And yet many in the enterprise still talk of public clouds as unreliable and unsafe. Many enterprise vendors claim they need to do better than consumer tech then brag about their data centers which are puny and grossly inefficient compared to new ones at Amazon, Google and others at Microsoft, Switch, Rackspace and elsewhere.
Fortunately, the best practices that are coming out of the consumer cloud are starting to be leveraged in the enterprise. Facebook’s Open Computing Initiative which it launched along with its hyper efficient Prineville data center has drawn interest from banks and other high volume users. Microsoft, Google and others are a bit more secretive but increasingly showcase their learnings when it comes to thermodynamics, power normalization and other data center operational issues.
An impressive example of the impact of the public cloud comes from a private cloud being rolled out by Fedex “The Colorado data center is located at an elevation of 6,000 feet, letting FedEx cool the building using the outside air instead of costly air conditioning. The design is modeled on the ultra-efficient, standards-based data centers that Internet giants such as Amazon.com, Facebook and Google have built. And that infrastructure will let FedEx move some computing capacity to public cloud services from the likes of Amazon, Rackspace and Verizon in the not-too-distant future. FedEx is set to convert a data center based on the same private cloud architecture near its Memphis headquarters. “
Admire what consumer clouds have built – then hurry up and apply the concepts to your private clouds and demand similar efficiencies from your hosting providers and other enterprise vendors.
Photo Credit: BusinessWeek
May 21, 2013 in Industry Commentary, Outsourcing (other vendors) | Permalink | Comments (0) | TrackBack (0)